Question 1

What's your standard build time?

Accepted Answer

Five working days for the starter package. Intake on Monday, launch on Friday. For custom work (e-commerce, multilingual, CRM integrations) 1–3 weeks, always agreed in advance.

Question 2

How do you handle scope and price?

Accepted Answer

Fixed packages, no hidden extras. What's in the starter is clear; anything beyond gets quoted per change request so you never hit a surprise invoice.

Question 3

Is there a deposit?

Accepted Answer

Yes — 30–50% to kick off, the rest at launch. For longer projects we sometimes split into three milestones. Invoicing follows Dutch VAT rules.

Question 4

What isn't included in the starter?

Accepted Answer

Third-party licenses (premium booking systems, etc.), stock photography beyond a basic pack, large-scale copywriting, and campaigns after launch. All transparent in the quote.

Question 5

Who writes the copy?

Accepted Answer

We write the SEO baseline. For personal sections (team, about, vision) we ask for short brief docs or interviews and then write in your voice.

Question 6

Do you work with platforms like PTbase or Trainerize?

Accepted Answer

Yes — we built PTbase ourselves (a SaaS for coaches) and happily integrate with Trainerize, TrueCoach or your own platform.

Question 7

Can I offer a member portal for existing clients?

Accepted Answer

From a gated section with programme downloads, all the way to a full login portal. We'll size the right option for you.

Question 8

I don't have great photos yet — can you help?

Accepted Answer

We work with a photographer from our network for hero and result shots. Scope and budget are discussed at intake; it's outside the starter package.

Question 9

How do we show results without medical claims?

Accepted Answer

Careful wording, real client reviews, and transformation photos with consent. We know the boundaries and help you stay inside them.

Question 10

Can we make separate landing pages for ads?

Accepted Answer

Yes — for Meta / Google ads we build dedicated landings with a single CTA and minimal nav. Converts far better than pointing ads at the homepage.

Question 11

Will the site feel fast on gym Wi-Fi?

Accepted Answer

Yes — we optimise to sub-second first paint on 4G. Your leads see the page instantly, even on slow connections.

Question 12

What does monthly maintenance cost?

Accepted Answer

Hosting + updates + a handful of content swaps per month starts at €49/month. No lock-in — you can stop anytime.

Question 13

How long does a PT site take?

Accepted Answer

Five working days for the starter. With custom programme pages, lead magnets or a results carousel it grows to 7–10 days.

Question 14

Do you offer maintenance after launch?

Accepted Answer

Yes — every site comes with a free 30-day shake-out for bugs and small tweaks. After that you can pick a light monthly retainer or work per-incident.

Question 15

Can my team update copy and photos themselves?

Accepted Answer

Absolutely. We set up a light editor tuned for your niche (menu, pricing, team, blog). Short training at launch so everything runs without us.

Question 16

Who owns the site and code?

Accepted Answer

You do. At final payment you get a perpetual licence; source lives in a GitHub repo we can hand over on request. Hosting and domains you can migrate at any time.

Question 17

Can you help with SEO and ads after launch?

Accepted Answer

Yes — monthly optimisation (content, technical, conversion) or ad-hoc help with Google / Meta Ads. Often as a monthly contract with shared goals.

Question 18

Is my site GDPR-compliant?

Accepted Answer

By default: cookie banner, EU hosting, TLS and a signed data processing agreement. For healthcare, finance and legal we add extra controls.

A site that books intro sessions.

The three problems personal trainers & coaches keep running into.

Your results have no face

Free intake is three clicks away

Your programme page is overwhelming

Recent sites we built for personal trainers & coaches.

Trainer-ready starter. Everything you need, nothing more.

Questions we hear most often.

Service & budget

Personal trainers & coaches — specific

After launch

A short strategic call to see how your website can support your growth.

We build sites for more than one niche.