Personal training
PT Dave Fit. Trial sessions go from 'if I get around to it' to booked.
Industry
Personal training
Timeline
5 working days
Team
2 people
Launched
2024
- +52Trials booked (mo 1)
- 33%Trial → client rate
01
The challenge
Dave's old site asked visitors to email for a trial. That's one click too many; most never did.
02
Our approach
We made the free trial a prominent, single-button CTA on every screen — mobile especially — backed by Acuity. Added a results-carousel with before/after shots and client quotes for trust.
03
The result
52 trial sessions booked in the first month through the site alone. A third converted to monthly packages within two weeks.
Built with
The tools behind PT Dave Fit.
Every stack choice is deliberate — boring where boring works, clever where clever pays off.
- Next.js 15
- Tailwind v4
- Acuity Scheduling
- Vercel
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