Knowledge base
Websites that win customers
What convinces visitors, what drives them away, and what Dutch consumer law allows. Explained for business owners, based on research, by topic and by industry.
- DentistWebsite for a dental practice: calm for anyone dreading the chairNew patients are often nervous or in pain. How to build a dentist's site that offers access, calm and clarity about costs.3 min read · 1 October 2026
- PhysiotherapyWebsite for a physiotherapist: complaints first, calendar straight awayPeople in pain compare distance and availability on their phone. How to build a physio site in recognisable words, with booking straight away.3 min read · 1 October 2026
- Hairdresser, salon, spa, massageWebsite for a hairdresser, salon or spa: let clients book straight awayClients compare work, atmosphere and price, and want to book right away. How to build a site for your hair salon, beauty salon or spa that makes that easy.3 min read · 28 September 2026
- Restaurant / caféWebsite for a restaurant or café: from searching to bookingYour guests decide tonight, on their phone, often for a group. How to make a restaurant site where booking is quicker than hesitating.3 min read · 28 September 2026
- Law and rulesCountdown timers, reviews and discounts: what the ACM allowsCountdown timers, 'only 2 left', bought reviews and was-now prices. What the Dutch rules say, where the ACM has acted, and what you can do.4 min read · 25 September 2026
- MythsEight website myths that cost you enquiriesOrange buttons, everything above the fold, the three-click rule. What research really says about well-known website rules, and what to do instead.3 min read · 25 September 2026
- PsychologyPrices on your website: show them or not?A visitor who can't find a price assumes you're hiding something. How to show a price, from-price or estimate, and what the ACM allows.3 min read · 25 September 2026
- TrustReviews on your website: how to make them build real trustA 5.0 isn't the goal. How to show reviews with score, count and source, and what Dutch law has required of every review section since 2022.3 min read · 25 September 2026
- Page structureThe five-second test: do visitors get what you do right away?Visitors decide within seconds whether to stay. Test whether your first screen says what you do, for whom, and what the next step is.4 min read · 25 September 2026
- CopyU or je? How to address visitors on a Dutch websiteDutch has a formal 'u' and an informal 'je'. No research shows one converts better. What counts: a choice that fits your customers, kept up everywhere.3 min read · 25 September 2026
- RooferWebsite for a roofer: the first one called after a leakAfter a storm, your customer searches for help on their phone. How to build a roofing site that's fast for emergencies and honest for renovations.4 min read · 25 September 2026
- Installer (plumbing, electrical, heating)Website for an installer: more emergency jobs and quotesEmergency callers and project customers want different things. How to build an installer's homepage that sends both the right way, fast.4 min read · 25 September 2026
- CTAs and formsYour contact form: how to get more enquiries inFewer fields isn't always better. Which fields you need, in what order, and what should happen after someone presses send.3 min read · 25 September 2026
- Design and mobileYour website on a phone: where customers drop outMost visitors arrive on their phone. Tap size, a fixed call bar, speed and a menu people can find: this is where enquiries leak away.3 min read · 25 September 2026
Curious what your site leaves on the table.
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