Website for a wedding venue, planner or wedding photographer

Once, decided together

A wedding is emotional, and it happens only once. A couple decides together, often after months of comparing. They've looked at ten venues, planners or photographers, and they want to choose the right one.

Two fears play a part: disappointment on the day itself, and hidden costs that blow the budget. What they're looking for: a day that feels like them.

Start with a real wedding

At the top, don't use a stock photo of an unknown couple, but an image of a real wedding with you, with the couple's permission. A couple sees straight away whether it's real, and stock images make you look like everyone else.

Say what you are and where: "Wedding venue on the river Vecht" or "Wedding photography across the Netherlands". And the first step: "Check your date". For a couple, the date is the very first question. If it isn't free, nothing else matters.

Real weddings before your packages

Before a couple looks at prices, they want to know whether your style fits. So first show a gallery of real weddings: different couples, seasons and atmospheres. For each wedding, one short line: who, when, what made it special.

That way a couple sees themselves in a wedding that has already happened.

Prices, early and honest

Directly after that, your packages, with from-prices and what's included. Hidden costs are the biggest fear, so this is where the most honest supplier wins.

For each package:

• The from-price, including VAT.
• What's included: hours, number of guests, food and drink, number of photos.
• What's not included and often forgotten, such as corkage or travel costs.
• The deposit: how much, and when.

According to the ACM, the Dutch consumer authority, a from-price must be a real option someone can book, with all mandatory costs included.

From first contact to the day itself

A timeline makes it clear. What happens after the first conversation? When do you fix the date? When is the tasting or the trial shoot? What do you arrange in the week before?

A couple who sees you have the process in hand dares to trust you with the day.

Reviews from couples

Reviews from couples work best with their names and the date of their wedding. "Our day was exactly how we wanted it, and we didn't have to think about a thing. Lotte and Daan, June 2026." Always ask permission.

Who they'll see

Then show who the couple will be dealing with. For a planner or photographer, you are the product. For a venue, it's the person who coordinates the day.

The questions that always come

• What if it rains?
• What's the maximum number of guests?
• Are we the only wedding that day?
• What's plan B if something goes wrong?

Answer them on your site. A couple who doesn't have to ask these questions already feels in good hands.

The tone

Warm and personal. Write about their day, not about your facilities.

Better left out

• No prices.
• No way to check whether a date is free.
• Stock photos of couples who never married with you.