Knowledge base
Websites that win customers
What convinces visitors, what drives them away, and what Dutch consumer law allows. Explained for business owners, based on research, by topic and by industry.
- CleaningWebsite for a cleaning company: trust and an hourly rateHiring a cleaning company means letting strangers in. How your site shows your staff are screened, what it costs and how flexible you are.2 min read · 22 October 2026
- Local retail with a physical storeWebsite for a shop: make sure the customer comes inDo they have it, are they open, is it worth the trip? How your shop's website turns a search on a phone into a visit to your store.2 min read · 22 October 2026
- Hotel / B&B / vacation rentalWebsite for a hotel or B&B: get guests to book directYour guests have Booking and Airbnb open in another tab. How to make a site where booking direct is just as easy and clear.3 min read · 19 October 2026
- Kitchens, bathrooms, interiorWebsite for a kitchen or bathroom company: more showroom visitsYour customer is buying a picture of the new room. How to build a site with real projects, three all-in packages and an invitation to your showroom.4 min read · 19 October 2026
- Legal (lawyer, notary)Website for a lawyer or notary: start with the problemSomeone looking for a lawyer is often stressed and worried about the bill. How to build a site that takes them seriously, explains and names the costs.3 min read · 15 October 2026
- AccountancyWebsite for an accountant or bookkeeper: price and switchingBusiness owners want their admin off their plate and compare on price and responsiveness. How your site shows what you cost and how switching works.3 min read · 15 October 2026
- Portfolio and personal brandPortfolio website for photographers, designers and freelancersClients judge your style in seconds. How to build a portfolio that isn't just beautiful, but also says what you do, for whom and what it costs.3 min read · 12 October 2026
- PainterWebsite for a painter: let your work do the workFor a painter, the result sells. How to build a site with before-and-after photos, clear prices per m² and a guarantee that reassures customers.4 min read · 12 October 2026
- Coaching / therapy (non-BIG)Website for a coach or therapist: recognition before your bioYour visitor is sceptical and looking for someone who gets their situation. How to build a coaching site that starts with them and ends with an intro call.3 min read · 8 October 2026
- Gym and personal trainerWebsite for a gym or personal trainer: lower the thresholdNew members are motivated, but also afraid of not fitting in or being tied down. How your site removes that threshold and fills your trial sessions.3 min read · 8 October 2026
- Construction / contractorWebsite for a contractor: more enquiries for big renovationsHow a contractor's website wins trust: projects with budgets, a completion guarantee, a clear payment schedule and price ranges. With a checklist.5 min read · 5 October 2026
- Real estate agentWebsite for an estate agent: show results, not just housesSellers choose an estate agent on local results. How to build an agent's site that convinces before the listings come into view.3 min read · 5 October 2026
- DentistWebsite for a dental practice: calm for anyone dreading the chairNew patients are often nervous or in pain. How to build a dentist's site that offers access, calm and clarity about costs.3 min read · 1 October 2026
- PhysiotherapyWebsite for a physiotherapist: complaints first, calendar straight awayPeople in pain compare distance and availability on their phone. How to build a physio site in recognisable words, with booking straight away.3 min read · 1 October 2026
- Hairdresser, salon, spa, massageWebsite for a hairdresser, salon or spa: let clients book straight awayClients compare work, atmosphere and price, and want to book right away. How to build a site for your hair salon, beauty salon or spa that makes that easy.3 min read · 28 September 2026
- Restaurant / caféWebsite for a restaurant or café: from searching to bookingYour guests decide tonight, on their phone, often for a group. How to make a restaurant site where booking is quicker than hesitating.3 min read · 28 September 2026
- Law and rulesCountdown timers, reviews and discounts: what the ACM allowsCountdown timers, 'only 2 left', bought reviews and was-now prices. What the Dutch rules say, where the ACM has acted, and what you can do.4 min read · 25 September 2026
- MythsEight website myths that cost you enquiriesOrange buttons, everything above the fold, the three-click rule. What research really says about well-known website rules, and what to do instead.3 min read · 25 September 2026
- PsychologyPrices on your website: show them or not?A visitor who can't find a price assumes you're hiding something. How to show a price, from-price or estimate, and what the ACM allows.3 min read · 25 September 2026
- TrustReviews on your website: how to make them build real trustA 5.0 isn't the goal. How to show reviews with score, count and source, and what Dutch law has required of every review section since 2022.3 min read · 25 September 2026
- Page structureThe five-second test: do visitors get what you do right away?Visitors decide within seconds whether to stay. Test whether your first screen says what you do, for whom, and what the next step is.4 min read · 25 September 2026
- CopyU or je? How to address visitors on a Dutch websiteDutch has a formal 'u' and an informal 'je'. No research shows one converts better. What counts: a choice that fits your customers, kept up everywhere.3 min read · 25 September 2026
- RooferWebsite for a roofer: the first one called after a leakAfter a storm, your customer searches for help on their phone. How to build a roofing site that's fast for emergencies and honest for renovations.4 min read · 25 September 2026
- Installer (plumbing, electrical, heating)Website for an installer: more emergency jobs and quotesEmergency callers and project customers want different things. How to build an installer's homepage that sends both the right way, fast.4 min read · 25 September 2026
- CTAs and formsYour contact form: how to get more enquiries inFewer fields isn't always better. Which fields you need, in what order, and what should happen after someone presses send.3 min read · 25 September 2026
- Design and mobileYour website on a phone: where customers drop outMost visitors arrive on their phone. Tap size, a fixed call bar, speed and a menu people can find: this is where enquiries leak away.3 min read · 25 September 2026
What does your site leave on the table?
In an intro call of a quarter of an hour we learn about your business. Then we look at your site through your customer's eyes and tell you honestly what we would improve first.
A quarter of an hour, no strings. You talk to Jeremy or Joris.